5 thoughts on “What are the prospects of the car service engineering and which work can be suitable for”
Beth
Automobile service engineering At present, my country’s automotive industry has developed rapidly. Whether the automotive industry can connect with international standards requires a large number of related professionals to develop technology and open up the market. From this perspective, car service technology and marketing professional employment prospects are bright. So, what is the current situation of car service technology and marketing professionals? What are the professional requirements of this industry? The editor of Jiangxi Delin Talent will observe and analyze with you, and the employment prospects of automotive service technology and marketing. The current status and demand of automobile marketing talents It since the mid -to -late 1990s, the automotive industry has developed rapidly as the pillar industry in my country. In 2006, the total demand in the Chinese automobile market exceeded 7 million units, accounting for the first time of the global automotive market sales. In 2008, the production and sales of the Chinese automobile market were 9.345 million and 9.385 million, respectively. In 2008, the production and sales of China’s automobile market did not reach 10 million units, but Chinese car owners must be domestic sales and imports. In early 2009, domestic and foreign automakers have increased their development efforts to the domestic market. Policies and measures such as scrapped automobile subsidies and small displacement vehicles have decreased, fuel taxes instead of road maintenance fees, and the automotive industry revitalization policy. At the same time, various manufacturers have launched new models, which has increased the automotive market in 2009. The continued growth of automobile ownership, followed by the new car sales, automobile maintenance, component supply, financial services, insurance services, attachment sales, used car sales, transportation driving education market space in the automotive after automobile market The larger the ones. Generally speaking, the automotive after-sales service market is the most stable source of profit in the automotive industry chain, which can account for about 60%-70%of the total profit. At present, compared to the profit sales of vehicle sales, China’s car after -sales service market profit margin is as high as 40%, and the entire market is still in its initial stage, and its development potential is amazing. According to 2006 forecasts, China’s auto after -sales market will reach 1900 by 1900 by 1900 The huge scale of 100 million yuan ranked second in Asia after the major power of the automotive industry. It seems that this year is likely to become the number one in Asia. The automotive after -after service market requires a large number of employees. For a long time in the future, corporate market behavior of automotive business management, automotive technical services and trade, auto insurance and claims such as automobile enterprise business involving the automobile market There are many specialized talents who need a lot of relevant knowledge of car professional knowledge. The demand for automotive technical services and marketing personnel will continue to rise, and talent demand will reach a large scale. At the same time, the quality of the current personnel cannot meet the development needs of the industry. Due to the inappropriate supply of professionals learned by the system, a large number of people who have not trained have entered the automotive service industry. Among the people engaged in the automotive service industry, 38.5%of the cultural levels of junior high school and below, 51.5%of high school culture, and only 10%of the cultural levels of college and above (including the majority of college levels, and the undergraduate level level Less), the structure ratio is about 4: 5: 1. In developed countries, this proportion is generally 2: 4: 4. The skill level of the employees is equally worrying, and technicians and senior technicians account for only 8%of the total number of technicians. Due to the poor overall quality of employees, the efficiency of labor production is low, the management level is not high, and the service quality is not in place. In recent years, due to the entry of secondary vocational and higher vocational graduates of automobiles, this situation has changed, but high -quality professional talents, especially composite talents, are still very scarce. The graduates needed by automobile service companies this year are still in short supply. The rapid growth in the second -hand car market. In recent years, the Chinese automobile market has developed rapidly. In 2003, China has surpassed Germany to become the third largest automobile consumer market in the world, and two years later, they jumped to the second place in the world. With the reaching a certain degree of preservation of the new car, China’s second -hand passenger car market as another life for the automobile market is gradually rising and strengthening. According to the prediction results of the Asia, the gap between the sales of second -hand passenger car and the sales of new vehicles in the future will be further reduced, reaching 1/2 of the new car sales in 2012. However, there is still a significant gap with the performance of the mature second -hand passenger car market in developed countries (about 2 to 3 times the second -hand passenger cars are about 2 to 3 times the new car). In the next few years, the total supply and demand of second -hand passenger cars in my country will still grow steadily. I learned in the research process of the old motor vehicle market in Beijing that the used car sales staff who had been standardized and educated, and the used car appraisal appraisal personnel were still very small during the second -hand car transaction. High -quality used car sales staff and used car appraisal personnel enter the field of automobile sales to improve the service quality of the entire automotive service industry. The automotive marketing post group distribution In the classification of the survey results, the scope of business activities involved in automotive services can be divided into different types from different angles. N purchase and sales service: vehicle sales, accessories sales. Old car transactions, financial loans, advertising promotion, car purchase consultation, car exhibition, etc.; Ip service: management agent. Fuel supply. Maintenance. Beauty decoration, parking rental, navigation support, accidental rescue, anti -theft security, driving schools, motels, etc.; of equity services: regulatory consultation, test arbitration, accident analysis, insurance claims, etc In all aspects of automobile consumption, but various services are based on automotive technical knowledge, and also require the characteristics of knowledge support in related fields. (1) Automobile sales and other companies . Auto sales enterprises are the main employment directions of automotive technical services and marketing majors. Car sales enterprise job groups can be divided into: job groups The main positions typical work tasks 1 Consultant Organized and implemented car sales plans to complete the entire business process of car sales customer reception, vehicle introduction, customer negotiation and transaction; conduct business communication and technical exchanges with relevant personnel. Sales assistant The manager of the exhibition hall Sales director
The marketing department Marketing commissioner Forming a car business promotion plan, contacting manufacturers, resources for resources Management, network marketing, organizing advertising and brand promotion activities Planning staff Marketing director 3 Customer service Customer service commissioner Receive customers, customers return visits , Carry out customer relationship management, maintain customer relationship, promote the development of general customers into loyal customers customer service manager 4 5 used car sales used car sales used car assessment, organizational supply and sales 6 Customer commissioned to design a vehicle insurance plan for the customer, conduct a truthful explanation of the vehicle insurance regulations, issue a report form and related document vouchers; accept the report of the customer, the accident can conduct on -site investigation, correct the accidental loss of the accident, and correctly calculate the compensation payment. Um, and sort out the corresponding file vouchers. A insurance supervisor 7 The after -sales service D maintenance consultants Customer cars enter the factory for maintenance reception; common fault diagnosis work; maintain service tracking with customers; , Maintenance and other departments to communicate contact It companies in automotive sales, automobile technical services and marketing majors can conduct subdivided posts for internships and employment: 1) Sales consultant; 2) front desk reception; 3) Insurance underwriters 4) Insurance claims; 5) Renewal Specialist; 6) Service Consultant; 7) Customer Service Specialist; 8) Waiter; 9) Exhibition Hall integrates customer statisticians; 10) boutique, attachment salesperson, etc.
The prospect of the car service engineering is quite good. If according to European and American countries, 50%to 60%of profits are generated from services in a completely mature international automotive market. This shows a lot of profits. It experts estimate that in 2010, my country’s car ownership will increase from less than 20 million vehicles to more than 50 million vehicles, and the output of automobiles will also be increased from 2 million vehicles to more than 5 million vehicles. Therefore, my country will become the world’s fourth largest automotive market after the United States, Japan, and Europe. Talent demand is very large. The automotive service engineering (SUPPORT) mainly cultivates the theoretical basis of automotive technology and automotive service, master certain modern information technology and management knowledge, familiar with relevant laws and regulations, and has “understanding technology, good management, and service service “Comprehensive quality, which can adapt to senior engineering talents in the field of automotive service, trade services, and financial services.
Automobile service engineering
At present, my country’s automotive industry has developed rapidly. Whether the automotive industry can connect with international standards requires a large number of related professionals to develop technology and open up the market. From this perspective, car service technology and marketing professional employment prospects are bright. So, what is the current situation of car service technology and marketing professionals? What are the professional requirements of this industry? The editor of Jiangxi Delin Talent will observe and analyze with you, and the employment prospects of automotive service technology and marketing.
The current status and demand of automobile marketing talents
It since the mid -to -late 1990s, the automotive industry has developed rapidly as the pillar industry in my country. In 2006, the total demand in the Chinese automobile market exceeded 7 million units, accounting for the first time of the global automotive market sales. In 2008, the production and sales of the Chinese automobile market were 9.345 million and 9.385 million, respectively. In 2008, the production and sales of China’s automobile market did not reach 10 million units, but Chinese car owners must be domestic sales and imports. In early 2009, domestic and foreign automakers have increased their development efforts to the domestic market. Policies and measures such as scrapped automobile subsidies and small displacement vehicles have decreased, fuel taxes instead of road maintenance fees, and the automotive industry revitalization policy. At the same time, various manufacturers have launched new models, which has increased the automotive market in 2009.
The continued growth of automobile ownership, followed by the new car sales, automobile maintenance, component supply, financial services, insurance services, attachment sales, used car sales, transportation driving education market space in the automotive after automobile market The larger the ones. Generally speaking, the automotive after-sales service market is the most stable source of profit in the automotive industry chain, which can account for about 60%-70%of the total profit. At present, compared to the profit sales of vehicle sales, China’s car after -sales service market profit margin is as high as 40%, and the entire market is still in its initial stage, and its development potential is amazing. According to 2006 forecasts, China’s auto after -sales market will reach 1900 by 1900 by 1900 The huge scale of 100 million yuan ranked second in Asia after the major power of the automotive industry. It seems that this year is likely to become the number one in Asia.
The automotive after -after service market requires a large number of employees. For a long time in the future, corporate market behavior of automotive business management, automotive technical services and trade, auto insurance and claims such as automobile enterprise business involving the automobile market There are many specialized talents who need a lot of relevant knowledge of car professional knowledge. The demand for automotive technical services and marketing personnel will continue to rise, and talent demand will reach a large scale. At the same time, the quality of the current personnel cannot meet the development needs of the industry. Due to the inappropriate supply of professionals learned by the system, a large number of people who have not trained have entered the automotive service industry. Among the people engaged in the automotive service industry, 38.5%of the cultural levels of junior high school and below, 51.5%of high school culture, and only 10%of the cultural levels of college and above (including the majority of college levels, and the undergraduate level level Less), the structure ratio is about 4: 5: 1. In developed countries, this proportion is generally 2: 4: 4. The skill level of the employees is equally worrying, and technicians and senior technicians account for only 8%of the total number of technicians. Due to the poor overall quality of employees, the efficiency of labor production is low, the management level is not high, and the service quality is not in place. In recent years, due to the entry of secondary vocational and higher vocational graduates of automobiles, this situation has changed, but high -quality professional talents, especially composite talents, are still very scarce. The graduates needed by automobile service companies this year are still in short supply.
The rapid growth in the second -hand car market. In recent years, the Chinese automobile market has developed rapidly. In 2003, China has surpassed Germany to become the third largest automobile consumer market in the world, and two years later, they jumped to the second place in the world. With the reaching a certain degree of preservation of the new car, China’s second -hand passenger car market as another life for the automobile market is gradually rising and strengthening. According to the prediction results of the Asia, the gap between the sales of second -hand passenger car and the sales of new vehicles in the future will be further reduced, reaching 1/2 of the new car sales in 2012. However, there is still a significant gap with the performance of the mature second -hand passenger car market in developed countries (about 2 to 3 times the second -hand passenger cars are about 2 to 3 times the new car). In the next few years, the total supply and demand of second -hand passenger cars in my country will still grow steadily. I learned in the research process of the old motor vehicle market in Beijing that the used car sales staff who had been standardized and educated, and the used car appraisal appraisal personnel were still very small during the second -hand car transaction. High -quality used car sales staff and used car appraisal personnel enter the field of automobile sales to improve the service quality of the entire automotive service industry.
The automotive marketing post group distribution
In the classification of the survey results, the scope of business activities involved in automotive services can be divided into different types from different angles. N purchase and sales service: vehicle sales, accessories sales. Old car transactions, financial loans, advertising promotion, car purchase consultation, car exhibition, etc.;
Ip service: management agent. Fuel supply. Maintenance. Beauty decoration, parking rental, navigation support, accidental rescue, anti -theft security, driving schools, motels, etc.;
of equity services: regulatory consultation, test arbitration, accident analysis, insurance claims, etc In all aspects of automobile consumption, but various services are based on automotive technical knowledge, and also require the characteristics of knowledge support in related fields.
(1) Automobile sales and other companies
. Auto sales enterprises are the main employment directions of automotive technical services and marketing majors. Car sales enterprise job groups can be divided into:
job groups
The main positions
typical work tasks
1
Consultant
Organized and implemented car sales plans to complete the entire business process of car sales customer reception, vehicle introduction, customer negotiation and transaction; conduct business communication and technical exchanges with relevant personnel.
Sales assistant
The manager of the exhibition hall
Sales director
The marketing department
Marketing commissioner
Forming a car business promotion plan, contacting manufacturers, resources for resources Management, network marketing, organizing advertising and brand promotion activities
Planning staff
Marketing director
3
Customer service
Customer service commissioner
Receive customers, customers return visits , Carry out customer relationship management, maintain customer relationship, promote the development of general customers into loyal customers
customer service manager
4
5
used car sales
used car sales
used car assessment, organizational supply and sales
6
Customer commissioned to design a vehicle insurance plan for the customer, conduct a truthful explanation of the vehicle insurance regulations, issue a report form and related document vouchers; accept the report of the customer, the accident can conduct on -site investigation, correct the accidental loss of the accident, and correctly calculate the compensation payment. Um, and sort out the corresponding file vouchers.
A insurance supervisor
7
The after -sales service
D maintenance consultants
Customer cars enter the factory for maintenance reception; common fault diagnosis work; maintain service tracking with customers; , Maintenance and other departments to communicate contact
It companies in automotive sales, automobile technical services and marketing majors can conduct subdivided posts for internships and employment:
1) Sales consultant; 2) front desk reception; 3) Insurance underwriters 4) Insurance claims; 5) Renewal Specialist; 6) Service Consultant; 7) Customer Service Specialist; 8) Waiter; 9) Exhibition Hall integrates customer statisticians; 10) boutique, attachment salesperson, etc.
The prospect of the car service engineering is quite good.
If according to European and American countries, 50%to 60%of profits are generated from services in a completely mature international automotive market. This shows a lot of profits.
It experts estimate that in 2010, my country’s car ownership will increase from less than 20 million vehicles to more than 50 million vehicles, and the output of automobiles will also be increased from 2 million vehicles to more than 5 million vehicles.
Therefore, my country will become the world’s fourth largest automotive market after the United States, Japan, and Europe. Talent demand is very large.
The automotive service engineering (SUPPORT) mainly cultivates the theoretical basis of automotive technology and automotive service, master certain modern information technology and management knowledge, familiar with relevant laws and regulations, and has “understanding technology, good management, and service service “Comprehensive quality, which can adapt to senior engineering talents in the field of automotive service, trade services, and financial services.
Good prospects and wide employment
At present, the development of the automobile service industry is very good
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